In episode 60, Paul and Mal are both away so we'll play you an interview with Sam Morton, the founder and creative director of SKDA Moto Creative, a brand that has taken the motocross industry by storm with custom vinyl sticker sets. Sam shares his journey from designing stickers for his own bike to building an internationally recognised brand with an average 89% growth year-on-year over the last 13 years. We explore his deep passion for motocross, how he turned a niche hobby into a thriving global business, and the importance of keeping the customer at the heart of it all.

Tune in for an inspiring conversation packed with insights into:


How SKDA went from a small passion project to a global player in motocross design.
The power of niching down and staying true to what you love.
Navigating international growth and conquering the US market.
Sam’s unique approach to business that focuses on passion over profit.


If you’re an entrepreneur or ecom enthusiast, this is a masterclass in building a brand through relentless dedication and creativity.

Follow Mal
LinkedIn: https://www.linkedin.com/in/malchia/
Website: malchia.com

Follow Paul
LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/
Website: learnecommerce.com

Follow Ecom Nation
LinkedIn: https://www.linkedin.com/company/ecom-nation/
Website: ecomnation.com.au

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