Welcome to Episode 46 of This Week in Ecommerce! Join hosts Mal Chia and Paul Waddy as they discuss the latest happenings in the ecommerce world. This week, Paul shares insights on new client projects and the successful launch of the Henschke website as well as the build up to their 50th episode.

Show Notes:
Financial Year Recap: Mal and Paul reflect on the end of the financial year, noting the trend of retailers starting sales earlier and discussing the less-than-stellar retail spending reports for May.
Attention as the Key Currency: The hosts explore the concept of attention being the most critical currency in retail. They discuss innovative brand partnerships like Allen’s and Dusk, which leverage sensory nostalgia to capture consumer interest.
Booktopia’s Future: Mal and Paul discuss Booktopia’s voluntary administration, pondering potential restructuring or acquisition by competitors. They examine the challenges faced by broad-market retailers versus niche players.
Global Expansion Tips: We finish with strategies for successful international expansion. Paul and Mal emphasise the importance of organic growth, influencer partnerships, and cautious scaling, sharing examples from their experiences with various brands.

Follow Mal
LinkedIn: https://www.linkedin.com/in/malchia/
Website: malchia.com

Follow Paul
LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/
Website: learnecommerce.com

Follow Ecom Nation
LinkedIn: https://www.linkedin.com/company/ecom-nation/
Website: ecomnation.com.au
Website: ecomnation.com.au

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