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Listen "Dan Martin – How Healthcare Brands Build Trust and Drive Value"
Episode Synopsis
How do we build trust in an environment that is continuously changing with new technologies and innovations? Join RJ Bardsley on this episode of This Side of the Wire as he speaks with B2B healthcare communications expert, Dan Martin. Dan will talk about the evolving landscape of the healthcare industry and how brands can build trust and value within it. He will also introduce us to the Brand-building Scorecard – a tool to measure trust, affinity and shareholder value.
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