In this episode of Thinking That Matters, I'm sitting down with Rudy Frederico, a franchise consultant and broker, for a second time. Rudy brings a wealth of knowledge from his years helping people find the right business fit through franchising. We talk about what it takes to make that leap, the kind of thinking that’s crucial for success, and why understanding your emotional motivation can make or break your journey as a business owner.   Throughout our conversation, we explore the mental and organizational strategies needed to thrive in the world of franchising and entrepreneurship. Whether you're looking to make a career change, add a new revenue stream, or scale your current business, Rudy offers practical advice to help you navigate these waters with intention and focus.   Key Topics Discussed: Understanding the emotional motivation behind owning a business The importance of focus and time management when scaling a business How to stay organized and manage time efficiently to maximize productivity The role of persistence and consistency in business success Strategies for adapting to lean times and planning for prosperity Leveraging technology to streamline your business operations Want to learn more about franchising? Join my free seminars before each event! Text "Rudy" to 26786 to connect, or visit FranExpoUSA.com for the event schedule!  https://www.franexpousa.com/   Links Mentioned: Episode 68- How to Succeed in the Franchise Industry with Rudy Frederico https://podcasts.apple.com/us/podcast/68-how-to-succeed-in-the-franchise-industry-with/id1663975322?i=1000653958832   More about Rudy: Rudy Frederico is a franchise consultant and broker with 34 years of experience, offering franchise solutions in 16 countries. His expertise includes helping individuals find the right franchise and assisting emerging companies in expanding through franchising. With a background as a franchise owner, Rudy’s hands-on experience allows him to revitalize struggling businesses. His mission is to empower others to succeed by providing essential support and guidance in the franchising industry   Connect with Rudy:  Website- https://www.thefranchiseconsultingcompany.com/rudy-frederico Linkedin- https://www.linkedin.com/in/rudy-frederico-cfe-106ab45 Facebook- https://www.facebook.com/FranchisewithRudy/     💡 Join the Women Growth Group initiative and Elevate your journey with our live, in-person training sessions, designed to ignite your potential and drive remarkable growth with a vibrant network of dynamic women!  https://linktr.ee/pwgg More about Elizabeth Mahusay: Elizabeth grew up a self-starter who as a young woman prided herself on her independence and self-sufficiency. She found herself challenged to develop deep and meaningful relationships because of her prideful “know-it-all” approach to life and work. She projected that she was perfect yet struggled to deal with failure, thoughts of insecurity, and the feeling of inadequacy. Through her study of the Bible, time as an entrepreneur, and the accountability of some great mentors Elizabeth, is a transformed woman. Today, she passionately invests her time helping others transform their thinking.   Elizabeth is author of the recently published Transform My Thinking, God study on the book of Philippians. She has published over 170 YouTube videos and hundreds of Facebook Live videos ranging from topics of business building, daily encouragement/motivation, inspiration, marriage, and Bible exposition.   Connect with Elizabeth: Facebook: https://www.facebook.com/elizabethbmahusay Instagram: https://www.instagram.com/ebmahusay/ Youtube: https://www.youtube.com/@ElizabethMahusay Website: https://elizabethmahusay.com/  
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