Content remains king but multiple consumer touchpoints are the keys to the kingdom

Thinking Out Loud
28/10/2019 23 min Temporada 1 Episodio 18
Content remains king but multiple consumer touchpoints are the keys to the kingdom

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Episode Synopsis

Guest Brett Weitz, general manager of TBS, TNT & truTV oversees the creative development for these now WarnerMedia networks. In this episode, he discusses taking risks to give audiences unexpected and exceptional programming, the importance of fostering the creative process, his strategy for rising above the crowded landscape and the necessity of creating multiple and unique touchpoints for consumers.

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