The Art of Digital Ad Targeting

13/05/2020 21 min Episodio 12
The Art of Digital Ad Targeting

Listen "The Art of Digital Ad Targeting"

Episode Synopsis

In this episode, we sit down for a panel discussion with GfK's Natasha Stevens, MRI-Simmons' Josh Pisano, and Dstillery's Chris Boon to talk about digital ad targeting. How are consumer “segments” developed? What can be done to make them more accurate? And why is data so important for accurate targetings?
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