Consumer Outlook 2024: The Fundamentals & Sustainability

13/03/2024 21 min Episodio 86
Consumer Outlook 2024: The Fundamentals & Sustainability

Listen "Consumer Outlook 2024: The Fundamentals & Sustainability"

Episode Synopsis

GfK Consumer Life is returning to explore what consumers feel, think, need, and ultimately expect from brands today. Drawing on rich, industry-standard trends data, experts from GfK Consumer Life will look at what’s driving consumers, and what your brand can do to connect now and succeed in 2024. 
In this episode, we'll talk about: 
Focusing on the fundamentals - Getting back to brand basics 
The sustainability boost - The circular economy gains momentum 

In part two, we'll talk all things tech & gen alpha! 

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