Mascha is a multifaceted creative director with over sixteen years of experience in the creative field and the past seven in software. She's a certified digital marketer who develops and executes authentic visual stories that bring brands to life across different organic and paid channels.   She is hands-on at every project step and works closely with her trusted network of established photographers, designers, editors, and engineers for small or large-scale projects. She guides every project from concept thru production, on set direction to the final post-production, and delivers them on time and on brand. She worked on ad campaigns and editorials, produced fashion runway shows, designed and built e-commerce stores, and can offer a holistic approach to your project. She worked on projects with many fashion and beauty brands, retailers, and publications such as Harper Bazaar, Vogue, Theory, Barneys, Zegna, Nike, InStyle, Tresemme, and Rimmel, to name a few.   Mascha invested in, designed, and developed networking and event software HATCH and gained a US utility patent. Regarding technology, she is passionate about healthy user experiences that serve and benefit users with minimal interruption to their lives and always follows the principles of the Humane Technology Institute.  https://www.hatch.vision https://ideateandexecute.com

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