Innovating in plant-based beverages and foods - Creating 40+ products a year - experimentation works!
The Innovation Lifecycle - grass-roots ideation - research and rapid prototyping to test product
Agile innovation - tough to create category busting products but it can be done
Breaking out of the "shelf-space" slots - no need for shelf space if online
Super unique and different: need to gather feedback and iterate - the brand is expected to be different
Creating new ingredients starts with patenting - need to protect the formulation before it goes public

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