I sit down with Ian Baer, the founder of Sooth—a predictive intelligence firm that’s shaking things up after Ian’s 35 years in advertising. We dive into how Sooth uses AI and data analytics to dig into emotional insights, not just for marketing but also for stuff like product development, HR, and even healthcare. Their SOOF method crunches massive data to get inside audience heads, decoding their behaviors and needs. We chat about Gen Z—once hyped as total wildcards, they’re now flexing serious financial smarts—and how Sooth avoids lazy generational stereotypes by focusing on real mindsets. Ian breaks down their data-driven approach, tapping into a huge database and custom algorithms to help brands get personal and empathetic with customers. Looking ahead, Sooth wants to expand into more industries, maybe through a SaaS model, using “good data” to spark meaningful connections, not just target people. Ian wraps up with how to reach out—check soothebytold.com or email [email protected]—and says they’re dropping fresh content to help brands vibe with their audiences on a deeper level. A must-listen for YouTube folks into data, AI, and human connection!---Connect with Ian https://www.linkedin.com/in/ianbaer/---The First Future Planner: Record First, Action Later: https://foremark.usBe A Better YOU with AI: Join The Community: ⁠https://10xyou.us⁠Get AIDAILY every weekday. ⁠https://aidaily.us⁠My blog: ⁠https://thinkfuture.com

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