Directed by data: adaptations and innovations

Directed by data: adaptations and innovations

Think Travel: Leadership Circle

29/08/2022 12:18PM

Episode Synopsis "Directed by data: adaptations and innovations"

Featuring Shirley Lesmana, Chief Marketing Officer, Traveloka According to Shirley, data is embedded in Traveloka’s DNA. By constantly keeping watch on data trends, and using experimentation to manage risks, Traveloka has emerged strong from the pandemic. Hear from Shirley about the many ways in which Traveloka has taken direction from data to evolve both its business and marketing strategy. You may also watch on YouTube or access the transcript

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