Episode Synopsis "Directed by data: adaptations and innovations"
Featuring Shirley Lesmana, Chief Marketing Officer, Traveloka According to Shirley, data is embedded in Traveloka’s DNA. By constantly keeping watch on data trends, and using experimentation to manage risks, Traveloka has emerged strong from the pandemic. Hear from Shirley about the many ways in which Traveloka has taken direction from data to evolve both its business and marketing strategy. You may also watch on YouTube or access the transcript
Listen "Directed by data: adaptations and innovations"
More episodes of the podcast Think Travel: Leadership Circle
- From disruption to mainstream: how travel has changed
- Hype takes flight: Web3 in travel
- Rediscovering the meaning of travel
- A new crop of high-flyers
- Directed by data: adaptations and innovations
- Green lanes: sustainability in travel
- Pursuing pandemic passions: new influences shaping travel experiences
- Commuting vs. connecting: the return of business travel
- Aerial Views: Apps Insights
- Aerial Views: New Travel Trends (Part 2)
- Aerial Views: New Travel Trends (Part 1)
- Aerial Views: Journey to Recovery