ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Directed by data: adaptations and innovations"
Episode Synopsis
Featuring Shirley Lesmana, Chief Marketing Officer, Traveloka
According to Shirley, data is embedded in Traveloka’s DNA. By constantly keeping watch on data trends, and using experimentation to manage risks, Traveloka has emerged strong from the pandemic. Hear from Shirley about the many ways in which Traveloka has taken direction from data to evolve both its business and marketing strategy.
You may also watch on YouTube or access the transcript
According to Shirley, data is embedded in Traveloka’s DNA. By constantly keeping watch on data trends, and using experimentation to manage risks, Traveloka has emerged strong from the pandemic. Hear from Shirley about the many ways in which Traveloka has taken direction from data to evolve both its business and marketing strategy.
You may also watch on YouTube or access the transcript
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