This is the second time I've had David Krock on the podcast, the first was episode 6 where we broadly discussed his investment firm, Sunset Coast Brands which has now become PermaVentures. This second episode with him goes off the beaten path a bit. We talk about his firm's rebranding, his hospitality and wedding investments during 2020, a concept he calls serendipity-as-a-service and how he designs his companies to benefit from serendipitous moments, and a few things he's learned from doing deals through two recessions.   For the full episode transcript and more, visit alexbridgeman.com/podcast. I'm also the founder of The Operator's Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.

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