Patrick Smith is the founder of C2 Creative Studio, a boutique agency that helps brands strategize their message and voice.  He and I have worked together on several projects and it's always a blast.  This episode explores his creative process, where he draws inspiration from. (stand up comedy and music). the idea that "creativity is 99% perspiration and 1% inspiration" and one of my favorite lessons from Patrick for brands which is, "what are you saying, how are you saying it and what do you own?".
As always if you are digging the podcast please share with others, subscribe or leave a review on iTunes or the Apple podcast app and a please continue to THINK DIFFERENTLY!
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Best,
Marc

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