Make no mistake; people don't just buy the product. They're also buying YOU. When you're selling anything, remember that you're also selling yourself. One man who has done a great job selling himself -- and B2B solutions -- is our guest, Luca Giorgiantonio. To succeed in sales, your prospect needs to feel that you're passionate about what you're selling. Your passion needs to come through, and Luca certainly has passion and an enthusiasm that is infectious, as you will witness. Luca Giorgiantonio is a salesperson for ePaymints, a merchant processing solution. Previously he worked for nearly two decades in the restaurant business. Today, he leverages his relationships in the hospitality world in his current sales role. With his colorful, passionate personality 🤌, entrepreneurial spirit, and hilariously entertaining social media content on LinkedIn and TikTok, Luca sets himself apart in a sea of "boring" B2B salespeople. He has a gift for making a seemingly dull topic like merchant processing sound exciting.  In this episode, we talked about building relationships and gaining trust. We also exchanged sales secrets, talked about his relaxed, easygoing approach to life and business, and discussed how people can put a little more personality and fun into their sales process.  Luca had a lot of wisdom to share in this fun and lively interview, as I'm sure you'll agree, but first, a quick word from our sponsor! Watch on YouTube: https://youtu.be/tGBWIEHuZzo?si=gGGoMw0wfSCGy3wW Connect with Luca: https://www.linkedin.com/in/lucagepaymints/ Learn more about ePayments: https://epaymints.com/ Italian Food Jerk TikTok: https://www.tiktok.com/@italian.food.jerk

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