In this instalment of TYP, Pete Shepherd, Tiff and the Problem Child talk about Seth Godin's Purple Cow concept (what it is and why it matters), the 'um' epidemic (the Spakfilla of conversation), how crazy-fast little kids learn (Pete has a two-year-old), knowing when and how to change the direction and energy of a conversation (or presentation) which is dying a painful death, building interpersonal connection with story, metaphor and humour, learning styles, and how to create rapport with an audience in under a minute. Enjoy.See omnystudio.com/listener for privacy information.

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