Microtransactions and the automotive industry: BMW is now charging to unlock heated seats, what does it mean for the future of transportation?

The X
25/07/2022 56 min Temporada 5 Episodio 81
Microtransactions and the automotive industry: BMW is now charging to unlock heated seats, what does it mean for the future of transportation?

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Episode Synopsis

The guys explore the recent news from BMW regarding subscription fees for upgrades such as heated seats and deep dive into the experience of microtransactions in the automotive industry and how this might play out with users in the future. Bryan also geeks out his review of the Solis adventure van and why he thinks Demetrius needs to buy one.

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