“ For many, the fourth quarter is a culmination of the year's work. And in woodworking businesses and in wood businesses, this is definitely your chance to shine. A lot of people bring get most of their business during this time”

-Steve Larosiliere

Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today we'll delve into the critical topic of the fourth quarter (Q4) and what it means for your wood business.

Q4 is the culmination of a year's hard work for many wood businesses. It's a time when opportunities abound, from custom holiday orders to end-of-year projects and beyond. People are looking to invest their money, both in personal and business ventures. Your performance during this period can leave a lasting impression and set the tone for the following year. However, many wood printers underestimate the potential of Q4, often letting business come to them instead of proactively seeking it.

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“over promising under delivering can tarnish your company's in your brand's reputation. So part of this process is to really look at what you're capable of. I know it's enticing to want to like produce a lot of smaller quick to order things. And it's you know, it's it's it's nice money”

-Steve Larosiliere

Components of a Successful Q4 Strategy

To craft a successful Q4 strategy, you must reflect on your past performance in the previous three quarters. What products were well-received? Which marketing strategies yielded the best results? Identifying your top sales sources and most profitable products will guide your approach.

Consider enhancing your star product. Can you make it even more appealing by using unique materials or creating limited-edition versions? Additionally, capacity planning is vital. While it's tempting to accept every order, prioritize quality over quantity. Focus on substantial projects that allow you to maintain a sustainable workload and enjoy the holiday season.

Tips and Recommendations for Woodpreneurs

Here are some practical tips to help you navigate Q4 successfully:

Eisenhower Box: Use this tool for task prioritization to identify what needs immediate attention.Time Blocking: Allocate dedicated time for both production and marketing activities. Minimize distractions during these blocks.Centralized Communication: Streamline communication with clients by consolidating emails, phone calls, and direct messages into one central location.Focus on High-Value Products: Concentrate on high-ticket items like tables, furniture, and built-ins. These projects can yield better profit margins with fewer orders.Seek Support: Don't hesitate to bring in extra help, outsource marketing, customer communication, or accounting tasks when needed.

Conclusion

Remember, Q4 is not just another quarter; it's an opportunity to end the year on a high note and set the stage for the year ahead. Your wood business has the potential to shine during this period. Every product, every customer interaction, and your own story can leave a lasting impact.

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