Carmen Rodriguez: Eutree



“I’ve heard ‘no’ so many times with architects and designers. But don’t be shy about bringing a brand out there and being proud of what you do.”



Carmen Rodriguez



Welcome to a brand new episode of the Woodpreneur Podcast. Today your host Steve Larosiliere sits down with Carmen Rodriguez from the Atlanta, Georgia-based wood company Eutree. The company’s founder Sims Acuff was formerly an arborist and part of a tree service business. Eutree was a project he started while attending Georgia Tech and something he continued to grow after leaving.



In the early stages of the business, Sims worked primarily in the Atlanta metro area, handling the removal of old-growth trees, especially white oak, which is prevalent in Atlanta. He grew frustrated with throwing the trees away in these early stages, whether to a landfill or a chipper, which led him to purchase a small portable sawmill.



This purchase marked the beginning of Eutree and helped establish the core tenants of the business. Sims and Carmen believe firmly in protecting old-growth trees and utilizing every possible piece of lumber removed from people’s yards and properties.

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