'Digital Twin' is the digital buzzword of the decade. However, there is too much emphasis put on technology alone – overlooking the fact that it is just one ingredient in successful digital transformation. On this podcast recorded live at Offshore Europe 2023, we discuss an approach to planning and implementing operational digital twins that is designed to maximise the asset owner’s return on investment, by putting the necessary focus on the people, process and information elements, as well as addressing the technology. This episode features: Rob Kennedy, Global Director Digital Twin Solutions, WoodAmy Turnbull, Vice President Digital Operations, WoodMike Grant, Information Management Discipline Lead, BPPresenter: Colin Ross, Vice President Marketing & Communications, WoodTo connect with our guests and explore related insights, subscribe to The Wood Podcast at www.woodplc.com/podcast. 

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