ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "108. Yalın Yüregil On Breaking Into Another Country"
Episode Synopsis
Yalın Yüregil goes into various aspects of selling into another country, specifically the importance of addressing operational issues you think you already figured out, adjusting your expectations, staying away from the all-to-common mindset of "it works here, so it will work there too," and the legacy experiences of your buyers.
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