What does it take to build a personalised skincare brand in a region as diverse as the UAE? In this episode, Kam sits down with Dina Sidani, founder of Ilik Health, to explore the story behind her brand - from the personal frustrations that sparked the idea, to what it really means to deliver customised skincare in a market full of generic solutions and unverified wellness advice.We unpack: – The challenges of launching a health and wellness startup in the Gulf – What “personalisation” actually looks like  – Dina’s take on building trust, credibility, and building with purposeWhether you’re a skincare obsessive, an aspiring founder, or just curious about how wellness brands are evolving - this one’s for you.🎧 Available now on YouTube, Spotify, Apple & everywhere you listen. 💬 Follow Anaya for more insights, updates, and behind-the-scenes:Instagram LinkedIn TikTok 🎙️ Want to suggest a topic, feature on an episode or join the community? DM us at email [email protected] or sign up at www.byanaya.com 🌻

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