On advice of a very esteemed marketing peer, I’ve decided to ‘mix things up’ to ‘increase maximal percentile of engagement’. They told me I need to ‘explore new formats’ to ‘reach new audiences’ and ‘niche down to niche out’. They then said ‘short video is hot s**t right now’ and I should ‘explore the modern listener and viewer habits’, and they said I’d ‘probably be surprised that nobody listens to podcasts’ unless they’re ‘optimised for engagement with clear cut phonetic cues’.So. I mixed it up.Get full access to The Wednesday Audio at yeahwednesdays.substack.com/subscribe

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