ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "27: How to Sell the Next Step, Not the Entire Staircase"
Episode Synopsis
Today we’re talking about selling the next step, not the entire staircase. Salespeople and marketers tend to get excited and try to pitch “the big thing” when you should really be thinking in terms of small wins, next steps, and earning the trust it takes to win the big opportunity.
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