From Jazz Trumpet to Inclusive Design - John Corcoran shares his journey on The Way We Roll.John Corcoran is a man of many parts whos life and experiences have included being in a pop band, playing jazz trumpet and working as a jazz club impresario. (He once booked Ronnie Scott and Maya Angelou). He has over thirty years of experience and expertise in design, technology, brand, communication, marketing and business management. He has a passion for people and an obsession for simplifying complexity. During our conversation, John explains how he went about redesigning and repositioning the Phil & Simon Show. (Morecombe and Wise and Cannon and Ball get a mention). He is passionate about social inclusion and discusses the importance of designing for everyone. The needs of older and disabled people are often overlooked by many; John examines why this is a mistake given the needs and commercial opportunities offered by these groups of consumers. John is a real enthusiast, an expert in his field, warm, funny and entertaining, take a listen.You can about him and his work at basil.org.uk

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