Propaganda is made, first of all, because of a will to action, for the purpose of effectively arming policy and giving irresistible power to its decisions.* Whoever handles this instrument can be concerned solely with effectiveness This is the supreme law. which must never be forgotten when the phenomenon of propaganda is analyzed. Ineffective propaganda is no propaganda. This instrument belongs to the technological universe, shares its characteristics. and is indissolubly linked to it. - Jaques Ellul, Propaganda

Link: https://ia801202.us.archive.org/11/items/Propaganda_201512/Propaganda.pdf

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