In this Monday special, Alex dives into the importance of coaching through principles of play — and why understanding your athletes' needs should shape how you start.Drawing from a recent East Talent Squad session, Alex shares how a young coach chose to focus on mental performance before introducing tactics — a bold, athlete-centred move that paid off. He then connects this to his own experience with the Essex Rebels, where layered principles of play helped build a team capable of becoming national champions.If you’re interested in practical ways to design your coaching around what matters most — this episode is for you.🎙️ Tune in now to learn how foundational principles can drive performance at every level.

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