Listen "Zen and the Art of Ambulance Chasing"
Episode Synopsis
Knowing who your intended audience is - and thinking of them as an actual person - not only helps you avoid creating things that don't interest them; it also prevents you from insulting them. Or worse.To see the photo Neil talks about in this week's episode, click here.Or find it by following us on Twitter: https://twitter.com/KNOPPStudios
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