Honest lessons from a health brand’s packaging journey.With sustainability high on the agenda of multiple industries and consumers, many brands are exploring meaningful changes that can be implemented across the supply chains of products and services. In addition to reforming sourcing and manufacturing practices, FMCG brands are challenged with addressing waste associated with packaging. However, even small changes can yield complications that can test a brand’s ability to move forward. One such example is Pep & Lekker, a healthy snack brand retailing in the UK that recently embarked on a journey to rethink how finished products are packaged to consumers. In this podcast, co-founder Susan Gafsen shares the company’s trials and tribulations as it sought out packaging alternatives that uphold its commitment to sustainability. Tune in to hear more about: The pressure on brands to respond to industry and consumer demand surrounding sustainability concerns The necessary investment in sustainable alternatives and the realistic cost to consumerLearnings from Pep & Lekker’s various packaging discoveries and challenges associated with label printing, shelf life stability, working with outsourced partners, compostability, and packaging structure throughout transportation The huge opportunity that exists for better packaging options that could help FMCG brands overcome their common challengesIf you do like the show, make sure to subscribe and follow the Vitafoods Insights podcast. Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website: https://www.vitafoodsinsights.com/                

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