Consumers are looking for unique ways to address stress and enhance focus; however, Clutch Cognition developed its ‘solution’ from the science, not market whitespace, route.In an increasingly digital and connected world, consumers are constantly plugged in and engaged. While this has boosted connectivity, in many cases, it has also led to challenges in keeping focus and raised stress levels. At the same time, there is a greater awareness of the potential of nutrition to enhance whole body wellness—body and mind. What could a solution look like that took the best of ingredient science and delivered it in a convenient format? Rune Rønhave Laursen, the CEO and founder of Clutch Cognition, sought to put this connection into action. After working for more than a decade in nutrition and biotechnology, he was intrigued by myriad ingredients with benefits to cognitive wellness that had solid scientific substantiation. Over several years, he put his ‘biohacking’ expertise to work to yield a new solution.Tune in to hear more about:Why grounding product development in science, not just consumer interest, yields a solution with a longer-tail opportunity.The type of ingredients fuelling Clutch Cognition, and the potential for synergistic effects.Market reaction and global interest in solutions for focus and mental wellness.Expected growth for the company in the years ahead.Guest: Rune Rønhave Laursen, CEO and founder, Clutch CognitionIf you do like the show, make sure to subscribe and follow the Vitafoods Insights podcast. Feel free also to recommend the show to a friend that you think would enjoy it.       For more content from Vitafoods Insights, make sure to check our website: https://www.vitafoodsinsights.com/  

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