How do you become a better video creator? Sometimes, other creators make the best teachers. Who better to learn from than those who have been in the same boat? In this episode of The Visual Lounge, we speak with Rob Balasabas, the Head of Partnerships & Community at Uscreen, whose top tip for creators is to surround yourself with other creators. Rob explains why collaboration, not competition, is key to succeeding in the creator space and shares stories of how he’s managed his own creator journey. We also hear his advice on working with brands as a creator and then, on the flip side, how brands can hire creators themselves. He also breaks down the top two trends that he’s seen grow in the video space. Learning points from the episode include:00:00 – 02:31 Introduction to Rob02:31 – 04:42 – Why we should learn from other creators04:42 – 06:29 Why collaboration is so important in video 06:29 – 10:30 The top thing that video creators are struggling with10:30 – 12:07 The benefits of bring guests onto a podcast12:07 – 18:12 Rob’s advice for creators working with brands 18:12 – 22:50 How brands can approach creators 22:50 – 26:59 The biggest trends in content creation right now26:59 – 31:33 Speed round questions 31:33 – 32:32 Rob’s final take 32:32 – 33:28 OutroImportant links and mentions:Connect with Rob on LinkedIn: https://www.linkedin.com/in/robbalasabasFollow Rob on Twitter/X: https://twitter.com/rob_balasabas?lang=enFollow Rob on Instagram: https://www.instagram.com/robsotheraccount/Rob’s YouTube channel: https://www.youtube.com/c/socialmediaclub

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