Gordon Jenkins, aka The Visible Guy, Shares With Us The Results of His Global Survey and How Virtual Assistants Can Market Themselves in a Way That Clearly Differentiates Them From Others

01/06/2017 26 min
Gordon Jenkins, aka The Visible Guy, Shares With Us The Results of His Global Survey and How Virtual Assistants Can Market Themselves in a Way That Clearly Differentiates Them From Others

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Episode Synopsis

 Gordon Jenkins, aka The Visible Guy, Shares With Us The Results of His Global Survey and How Virtual Assistants Can Market Themselves in a Way That Clearly Differentiates Them From OthersWant the transcript? Download it here. In this episode, special guest, Gordon Jenkins, takes listeners through the results of a global survey he conducted aimed at people who have used, or are using, Virtual Assistants to get their feedback on exactly what they look for when engaging the services of a VA…and the results may surprise you! Gordon touches on some of the more stand out results from the survey and explains how VAs and their clients may need to shift their thinking in order to gain more success from the client/VA relationship. Some of the areas covered include:The importance of verbal communication – emails alone are not enoughJust because an employee is virtual, doesn’t mean they aren’t part of your teamAs a VA, client perception is your reality – so really understand what your client is looking forAs a client, be really clear on what your expectations are – so you can set your VA up for success Let us know what your key takeout has been from this episode and join the continuing conversation over in the Virtual Success Facebook Group. Resources mentioned in this show:The Visible Guy30 Different Ways to Network20 Different Ways to Differentiate Yourself  In this episode:01:45 – The Visible Guy…Gordon Jenkins02:59 – Surveying clients of VAs to find out what they really want06:40 – Stand out results from the survey08:06 – The importance of verbal communication13:51 – Just because your VA is virtual, doesn’t mean they aren’t  part of your team16:26 – Email shouldn’t be your only form of communication with your VA18:15 – Top 3 tips to gain success as a client or VA20:50 – As the client, be clear on what your expectations are of your VA25:31 – Wrapping things up  Barbara:  Hey everyone, and welcome back again to the Virtual Success Show where I’m joined by my co-host, Matt Malouf. Matt, how’s it going? Matt:  Excellent, Barb. How are you? Barbara:  I’m very good, thank you. How’s your week been? Matt:  The week’s been great. It’s been busy but it’s been really, really good, and having great conversations with many entrepreneurs out there at the moment. It’s a really exciting time for business owners and entrepreneurs at the moment. Barbara:  Yeah, and how about your book? Is it starting to fly off the shelves, The Stop Doing List? Matt:  It is, it is, and we’ve recorded the audible version so that should be coming out in the next little bit, so very, very exciting. Barbara:  Brilliant. Brilliant. Well, listen, on today’s show we’ve got a very interesting guest to talk about client feedback and a survey that he did with clients that are using, or have used, Virtual Assistants in the past. So my guest today, or our guest today, is Gordon Jenkins, who’s actually called The Visible Guy. Gordon, welcome to the show. Gordon:  Welcome. Good morning, Barbara. Good morning, Matt. How are you? Matt:  Good thank you. Barbara:  Good. So, Gordon, just to kick off, can you just give us…you know, who The Visible Guy? Talk to us about who is the The Visible Guy and what does The Visible Guy do? The Visible Guy…Gordon Jenkins Gordon:  Sure, so a quick snapshot … The Visible Guy, in simple terms: we look at people and organisations and we look at what they are and then simply we go and tell the world what they actually do and the world is simply their marketplace, so it could be just the people in Melbourne or it could be we’re going to take people globally and tell the world about exactly what they’re doing. We do it in a way that is not talking about what’s unique about the person or the organisation, but we look at what’s the clear differentiations, and it’s as simple as that. Barbara:  That’s very interesting. When you recently, just for the listeners, Gordon was asked … he was a speaker at the Virtual Assistant … is it at the Virtual Assistant’s ...

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