On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the second of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss common mistakes with social media marketing. With so many users on social media platforms, businesses have an incredible opportunity to increase brand awareness and engagement if they can avoid these common mistakes:Not setting goals that address your biggest challengesNot researching your audienceNot establishing metricsNot researching the competitionNot creating engaging, platform-specific contentNot making timely engagement a priorityNot taking the time to assess what's working, and what's notFor a full transcript of today's episode: https://fiveechelon.com/the-virtual-cmo-podcast-s1e4Season 1, Episode 4Send us a text

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