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Listen "Marketing Costs from the Perspective of the CFO with Jack Sweeney"
Episode Synopsis
This week, Eric Dickmann interviews Jack Sweeney. Jack is the host and producer of CFO Thought Leader — a podcast featuring interviews of finance leaders who are driving change within their organizations. He is managing director of Middle-Market Executive, the leader in audio on-demand content for the middle-market C-suite. With a background of more than 20 years in print and online journalism, Jack has written extensively about finance, management consulting, information technology, and public policy. He is the former editor in chief of Business Finance Magazine and the founding editor of Consulting magazine. He served as editor of Integration Management and Washington Technology, both published by The Washington Post Cos. Prior to the Post, he worked as a reporter for CMP Media in London.In this episode, we discuss the roles of the CMO and CFO, how they work together inside an organization to manage costs, and the challenges ahead for organizations in 2021.CFO Thought Leader Podcast: https://podcasts.apple.com/us/podcast/cfo-thought-leader/id832481615Book: The CFO Yearbook, 2021: The Finance Career Builders Guide to the C-Suite is available on Amazon Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.comJack Sweeney can be found online on LinkedIn at https://www.linkedin.com/company/9249627/ and on Twitter @CFOTL Episode Summary: The episode summary can be found at: Coming Soon!If you'd like to contact us with feedback or guest inquiries, please visit:https://fiveechelon.com/podcastFor more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com Episode #50Send us a textBuzzsprout - Let's get your podcast launched!Start for FREEMarketing Automation with HubSpotTry HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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