In this episode, host Eric Dickmann interviews Allen Adamson. Allen is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.  Allen is Co-Founder and Managing Partner of Metaforce (www.metaforce.com), a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges.How organizations do – or do not - stay relevant is the subject of Allen’s most recent book, "Shift Ahead." Using fascinating first-hand accounts and detailed case studies, "Shift Ahead" explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen’s previous books, "BrandSimple", "BrandDigital", and "The Edge: 50 Tips from Brands That Lead" – which are used in universities across the country - "Shift Ahead" offers up practical and readily applied lessons learned. Shift Ahead (https://www.shiftaheadbook.com) Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com Allen Adamson can be found online on Twitter @adamsona and LinkedIn https://www.linkedin.com/in/allenadamson/ Episode Summary: The episode summary can be found at https://fiveechelon.com/shift-ahead-pivot-in-business-s2e31/If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/podcast For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.comEpisode #31Send us a textBuzzsprout - Let's get your podcast launched!Start for FREEMarketing Automation with HubSpotTry HubSpot’s all-in-one marketing software to simplify campaign management and drive new leads.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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