In episode 96, host Eric Dickmann interviews Rob te Braake. Rob is a serial entrepreneur and Founder of Insight Matters. With more than a decade of experience in entrepreneurship and banking, he co-founded a technology and investment firm based in Beijing, China, and has guided dozens of digital companies as a financial adviser. After running several technology and consulting ventures across the globe, Rob realized that there was one thing that excites him more than building his own business - helping other entrepreneurs get clarity and insight into their own business, goals, and financials. The intersection between finance and strategy is what excites him every single day.For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/financial-metrics-why-matter-to-marketers-s6ep15/Send us a textA fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire. The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at: https://fiveechelon.com

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