In this episode of the VIP podcast by Virtuoso Legal, host Liz Ward interviews Elizabeth Soleru, a luxury entrepreneur who transitioned from a career in microbiology and headhunting to founding a successful cake business. Elizabeth discusses her journey, the growth of her luxury brand, and the importance of storytelling, creativity, and emotional resonance in building a luxury brand. Highlighting her experiences with high-profile clients and the challenges of delivering extravagant cakes, Elizabeth also touches on the significance of legal protections for luxury brands and her involvement in promoting diversity in the luxury sector through international talks and the Diversity and Luxury Awards. The episode concludes with a discussion on the impact of AI on the luxury market and the importance of protecting intellectual property.00:00 Introduction to the VIP Podcast00:47 Elizabeth's Journey to Luxury Entrepreneurship04:35 The Art of Cake Making08:16 Challenges in Cake Delivery10:09 High-Profile Clients and Celebrity Cakes13:06 Public Speaking and Luxury Consultancy14:38 Building a Successful Luxury Brand25:29 Luxury Brand Strategies and Market Trends31:09 British Brands and the Olympics33:12 Luxury Brands in Sports37:58 Chanel's Commitment to Education40:13 Dior's Collaboration with Indian Needle School42:04 Diversity in Luxury Awards48:15 The Importance of Legal Protection for Luxury Brands55:52 AI and the Future of Copyright

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