Are you constantly tempted by the next big thing, the next programme, or the next "quick fix" for your business? You’re not alone—and in this episode of The USP Podcast, I’m sharing my honest, real-time struggle with Shiny Object Syndrome.As women in business, especially those of us over 40 juggling multiple roles, it’s easy to fall into the trap of jumping from idea to idea, course to course, without giving ourselves the time and focus to implement what actually works. And if we’re not careful, it can cost us time, energy, money, and momentum.In this episode, I share:✅ What Shiny Object Syndrome looks like in business✅ The real-life impact it’s had on me (including a wake-up call from my accountant! Shout out to Rhianne 🫶🏾)✅ How I almost got pulled off track again—and what I chose to do instead✅ The steps I’m taking right now to manage it✅ How to assess if a new offer, course or programme is really what you need—or just another shiny distractionIf today’s episode resonated with you, please follow, subscribe, and leave a review. 📌 Connect with me on LinkedIn: Chelena Peart📌 Share this episode and tag me on LinkedIn—let’s continue the conversation!

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