Meet Deepti Krishnan, founder of Anami, a B2B fragrances company. Deepti shares her 15-year career journey at Google, which included various digital marketing & operational roles, and her experience with the 2023 layoffs. She discusses how the layoff became an opportunity for self-discovery, emphasizing the importance of financial preparedness, which allowed her to found Anami. Anami focuses on creating signature scents for experiences, aiming to integrate scents into various aspects like toiletries, linen, and events to evoke memory and emotional recall. Deepti highlights the potential for scent design and the joy she finds in her entrepreneurial journey.She spent six months in Bali to gain perspective and realize it was acceptable to pursue something different. This period of reflection, combined with her financial preparedness (which she emphasized as crucial), enabled her to explore her long-standing interest in fragrances. The layoff provided her with the opportunity and the necessary time to transition from a 15-year corporate career to entrepreneurship, pursuing her passion for scent design.

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