Get Noticed! Send a text.Struggling to make sense of SEO in an AI-driven world? Nick Musica, founder of Optics In, demystifies the three pillars of SEO that have remained constant for over two decades: technical health, on-page content, and off-page authority. Drawing from his 20-year journey in SEO, Nick shares enlightening stories, including how a $6,000-per-month agency delivered plagiarised content in 2003, teaching him valuable lessons about authentic SEO practices.Nick challenges the current AI content rush, explaining why Google devalues auto-generated content and emphasising the importance of genuine thought leadership. Through practical examples, like refining insurance-related content, he demonstrates how to write SEO-friendly copy without sacrificing authenticity. Most crucially, Nick warns against the common mistake of treating SEO as a quick fix—success requires early planning and consistent effort, making it vital to start your SEO journey at least 12 months before expecting results.Book Recommendation: "10X is Easier than 2X" by Dan Sullivan and Dr Benjamin HardyLook Great with AI enhanced headshotsHeadshots you can actually use. 16 million headshots made for over 50,000 Fortune 500 executivesGet testimonials with easeEmbed a Wall of Love on your site. No coding required. Collect and display testimonials easily.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSubscribe to my free newsletter https://www.theunnoticedentrepreneur.com/

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