Ever wonder why the pain of losing $100 feels worse than the joy of gaining $100? That's loss aversion in action. In this episode, we delve into the fascinating psychological phenomenon that makes us prioritize avoiding losses over acquiring equivalent gains. Discover how this powerful bias shapes our decisions, from investing and marketing to relationships and everyday choices. We'll explore its evolutionary roots, real-world examples, and practical strategies to recognize and potentially mitigate its influence in your own life.

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