Neil talks about the concept of human motivation through the lens of "away from" and "towards" movements. Drawing on his 15 years of experience as a certified NLP practitioner, Neil explains how these two motivational systems influence our actions. He shares a vivid thought experiment that illustrates the urgency of escaping discomfort while also highlighting the importance of having a clear vision of what we want to achieve. Listeners are encouraged to create a list of potential negative outcomes if they don't take action in their tutoring businesses, using this as a powerful motivator to spur them into action. 
KEY TAKEAWAYS
Understanding Motivation: Human motivations can be categorised into two types: "away from" (moving away from something undesirable) and "towards" (moving towards something desirable). Both play crucial roles in driving action.

The Power of "Away From" Motivation: This type of motivation can spur immediate action in response to discomfort or pain. It serves as a powerful starter system that can help individuals escape from negative situations.

Transitioning to "Towards" Motivation: Once the immediate crisis is alleviated, the "away from" motivation may lose its effectiveness. It's essential to shift focus towards positive goals and visions to maintain momentum and drive progress.

Practical Exercise: A suggested exercise involves writing down 100 negative outcomes that could occur if one does not take action to grow their business. This list serves as a motivational tool to highlight the urgency of making changes.

Daily Reflection: Reading the list of negative outcomes daily can create a sense of urgency and discomfort, effectively harnessing the power of "away from" motivation to encourage proactive behaviour and decision-making.

BEST MOMENTS
"The immediate away from movement will get you out of trouble. And the towards movement will get you towards what you really, really want."
"That away from motivation is a great spur to fast action. It's life's do this or else threat crisis system."
"The more uncomfortable, scary and gut level you can make it, the more powerful it is."
"If I don't grow and scale my business, then these bad things could happen to me."
"Notice how those two systems work. The away from is the starter motor that got you out from under the tree."
VALUABLE RESOURCES
www.Neilcowmeadow.com
[email protected] 
HOST BIO
Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

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