This success story is about the family-owned business Modi Toys, which was founded from a need that the co-founders had to find cultural-specific toys for their children.

Because this wasn’t available in the North American marketplace, they decided to launch #ModiToys, which has gone on to build a tremendous niche business out of a personal need that they had.

💡 This week, we had the pleasure of chatting with co-founder, Avani Modi Sarkar, to talk about:

✅ The specific steps they took to identify the need that exists in the North American marketplace for culturally-diverse toys and child-friendly, educational-specific products.

✅ Identifying the brand’s mission and values that have allowed Modi Toys to attract and connect with their growing client base.

✅ How they have used organic storytelling strategies to build a strong cultural community around their social media content.

✅ When they realized it was time to diversify and scale the business.

Trust us, you don’t want to miss this episode, especially if you’re thinking about starting a niche online business or are struggling to grow one!

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