🎙️ Episode Title: From Pike Place to Prime Guest: Joseph Michelli, Ph.D. Host: Greg Essenmacher In this episode of The Two Sleuth Podcast, Greg sits down with Joseph Michelli, Ph.D.—bestselling author and world-renowned expert on customer experience. From revitalizing the Pike Place Fish Market to guiding One Medical through its $4 billion acquisition by Amazon, Joseph shares what it takes to create extraordinary experiences that drive loyalty, growth, and trust. They discuss: Why all business is personal—especially in dentistry How emotional connection fuels patient trust and case acceptance Lessons from brands like Starbucks, Zappos, and One Medical What dental practices can learn about service design and culture How leaders can shape every touchpoint of the patient journey Whether you're building a brand or scaling a practice, this episode will challenge you to rethink service—and inspire you to deliver experiences worth remembering. Learn more about Joseph Visit www.josephmichelli.com

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