TTS 127 - Not Just Another Consultant: The Story Behind GnA

03/09/2025 13 min
TTS 127 - Not Just Another Consultant: The Story Behind GnA

Listen "TTS 127 - Not Just Another Consultant: The Story Behind GnA"

Episode Synopsis

  🎙 Episode Snapshot What's the bridge between awareness and real, lasting change in your practice? In Part 3 of Why GnA, Greg Esenmacher gets personal—sharing the biggest challenges he's faced as a founder, the role of acceptance in creating sustainable action, and why empathy, leadership, and accountability are at the core of every successful Full Arch practice. From building a brand that connects emotionally with patients to fostering team culture that drives case acceptance, this episode dives deep into the human side of scaling. Whether you're a practice owner, a DSO exec, or a leader in the making, Greg's insights will challenge how you approach growth and leadership.     💡 What You'll Learn 🧠 Why awareness isn't enough—and how acceptance fuels sustainable change 🦷 How leadership mindset directly impacts case acceptance rates 💙 The power of empathy and emotional connection in patient experience 📊 Why brand differentiation starts with the leader's personal growth 🤝 How accountability with compassion creates stronger teams 🏆 What Greg is most proud of since launching GNA Consult 📌 The personal meaning behind the name GNA     🎤 Mic Drop Moments "Awareness and action aren't sustainable without acceptance." "Case acceptance is all about the patient experience—and that starts with leadership." "Accountability without compassion fails; compassion without accountability stalls." "Leadership growth trickles down to your team, and your team drives the patient experience."     🔗 Resources & References Learn more about GNA Consult: dentalconsult4u.com Connect with Greg on LinkedIn: Greg Esenmacher Book a discovery call: Start Here     🎧 Where to Listen 📱 Available on all platforms: Spotify | Apple Podcasts | Google | YouTube | Amazon ▶ Watch full episodes on YouTube: Tooth Sleuth     📲 Stay Connected Host: Greg Esenmacher IG: @gna_consult FB: GnA Consult LinkedIn: Greg Esenmacher Website: dentalconsult4u.com