Are you looking for a Third Growth Option ℠ ? As co-founder of a now 20-year-old distribution company approaching the 9-figure revenue milestone, Yoram Weinreich opens up to share lessons learned, pivots made, and convictions formed during that growth journey: how it began from a direct import business to online/ecom sales, from less to more branded, no inventory to inventory, from a Canadian workforce with global suppliers to becoming a global workforce, from gut decisions to data-driven decisions – there is a lot to be learned.  3:17 – “Success is just getting up one more time” (for more context, listen to 1:19 to 4:48) 5:35 – “When you feel that you know everything, you’re on the wrong track” 9:22 – “we were scrambling… pride is a renewable resource… fear is a great motivator.” 14:35 on branding for ecom market places – “You’re very dependent on their algorithms… we want to change it to where people look for (our brand)…that’s an important step in our evolution.” 16:38 about growing in a more connected world – “We adopted MS Teams (similar to Zoom) in 1/20 (before Covid)… Covid forced us to get over the hump with domestic employees working from home… we became more productive… now I can get highly qualified people (anywhere).” 20:47 – “a global workforce, not (just) where my supply chain teams are… we have account managers in India, a CMO in Vancouver… it’s a global workforce.” 22:21 – “… we are interested in each other… we don’t fear diversity, we embrace diversity, we’re curious about each other… it’s a competitive advantage to look at talent in a global fashion.” 25:51 about the importance of better data capturing – “…our continued success will be (dependent on) data… data is the new gold… will create a moat around our brand.” 29:25 on driving change and transformation that’s sticky – “… we are embracing change… as Jeff Bezos says ‘today is day one’… otherwise we’ll be toast.” You can reach Yoram by emailing [email protected] growing.Benno Duenkelsbuehler CEO & Chief Sherpa of (re)ALIGN reALIGNforResults.com [email protected]

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