How to Connect with HCPs and Consumers in the New Digital World

01/09/2020 57 min

Listen "How to Connect with HCPs and Consumers in the New Digital World"

Episode Synopsis

The challenge in the pharmaceutical industry has always been to keep up with innovation and technology. With huge disruptive changes in society with COVID-19 and new technologies springing up all the time, it has become crying needs for pharmaceutical companies to figure out how to adapt to get ahead of the game and how to get the impact and education possibilities they need to get in front of the hard-to-reach audience.

In this webinar, you will find out more about how to connect with Health Care Professionals in this digital world for pharmaceutical companies with speakers from Novartis, Ferring Pharmaceuticals and EMJ

Get insights into:

How audiences have changed in the last few years for the pharmaceutical industry
How COVID-19 has impacted the way to communicate with audiences
How to ensure the efficacy of communication on numerous channels
How to communicate effectively with Health Care Professionals
How to differentiate in the light of the current digital huge offer
What is the role of Pharma in digital
How to put customers at the center by using Agile & Design thinking
How to ensure sales teams have the confidence to create successful engagements in the remote world

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