TikTok is the new Gen Z search engine. Are they in trouble?

The Take
10/11/2022 9 min
TikTok is the new Gen Z search engine. Are they in trouble?

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Episode Synopsis

A study from Google found that nearly 40% of gen-z use TikTok as their primary search engine... How worried should we be that gen-z is using TikTok to search for facts?
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