Pull up a chair as Dani chats with PR powerhouse Sarah Ramsey of Pitch PR about how service-based entrepreneurs and founders can harness public relations—no gatekeepers, no prerequisites required. Sarah gets real about the myths of PR, why you’re probably already doing it (surprise!), and simple, strategic ways to build name recognition and trust, whether you’re just starting out or scaling up. Expect insightful frameworks, actionable tips, and a fresh boost of permission to boldly own your expertise.PR isn’t reserved for “big names”—every entrepreneur benefits from visibility strategies that feel authentic and sustainable.​Sarah demystifies the difference between marketing, PR, and brand—and how their overlap fuels audience trust and growth.​Why local, niche, or industry-specific media coverage almost always beats chasing national features (especially early on).​Hot take: Attending events, commenting online, and connecting with your audience is already PR.​Pay-to-play vs. organic coverage—how to decide what actually moves the needle for your client base.​Permission: “Nobody needs to grant you permission to do PR”—practically, emotionally, and tactically.​When to DIY, when to get expert support, and the real value of outside perspective and media training.​Sarah Ramsey is the founder of Pitch PR, where she helps authors, thought leaders, and entrepreneurs build lasting name recognition and engaged audiences. With over 15 years in newsrooms and extensive communications leadership for government and nonprofits, she specializes in turning bright ideas—and the people behind them—into household names. Sarah’s approach is practical, authentic, and relentlessly supportive, making PR accessible for businesses at any stage.​Website: www.sarahramsey.comInstagram: @PRPinchHitterEmail: [email protected] Segments01:25 “What exactly IS PR, anyway?” ​05:10PR vs. Marketing: What’s the difference? ​10:41 Who actually needs PR (hint: it’s you) ​13:15 Local vs. National Coverage: What matters most ​18:59 Pay-to-play media—worth it? ​23:38 How to start building your own PR strategy ​29:42 “Is your story newsworthy?” Deciding what to pitch ​37:17 DIY PR vs. bringing in a pro ​44:17 Media training as a game-changer for founders ​45:33 How to reach Sarah and next steps Feeling inspired to own your visibility? Share your favorite insight from the episode and tag @MiseenPlan and @PRPinchHitter!Plus... don't forget to hit follow and subscribe so you never miss an episode

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