Listen "Ep. 47 - Marketing in Logistics"
Episode Synopsis
In this episode, Nathan Chaney interviews Jennie Malafarina, CEO of Virago Marketing, who shares her inspiring journey from a challenging upbringing to becoming a successful entrepreneur in the marketing space for the trucking and logistics industry. Jennie discusses her education, military experience, and the various roles she held before founding her agency. She emphasizes the importance of community, networking, and adaptability in business, offering valuable insights for aspiring entrepreneurs. The conversation also touches on her favorite books and quotes that motivate her.Chapters00:00 Introduction to Marketing in Supply Chain02:56 Jennies Background and Upbringing06:03 Transitioning to College and Military Service12:00 Career Path and Professional Growth17:56 Marketing Strategies and Agency Experience20:07 Building Relationships in the Industry21:33 Teaching and Mentoring the Next Generation25:41 Understanding Market Strategies and Customer Needs31:27 The Entrepreneurial Journey and Community Building35:45 Books and Quotes that Inspire42:00 Jenny's Journey: Grit and Determination43:01 Types of Entrepreneurs: Natural vs. Intentional44:26 Marketing in Logistics: Leveraging Expertise and Relationships Surgere is the official sponsor of The Supply Chaney Podcast for 2025. Surgere’s singular focus is building AI-powered, frictionless supply chains that result in real time, end-to-end visibility with 99.9% accuracy for partners and customers.
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