Today’s guest runs a content‑first agency that’s filmed across the U.S. (and beyond), built a 24‑person studio, and helped brands from Shark Tank startups to legacy manufacturers grow with strategic creative. We dig into how Porter Pro Media started (photography → broadcast club → film school → launching in 2016), why they hire for drive and teach the technicals, and the culture shifts required at 5, 10, and 20+ employees. You’ll hear how they choose clients, the difference between “any marketing” and effective marketing, and why authenticity beats ad‑speak—especially in a noisy, AI‑heavy feed. We cover persona‑driven strategy, rapid testing across platforms (social, streaming, search, and traditional), and the simple question that guides every campaign: who’s the audience and why should they care? If you’ve ever wondered how to turn content into customers without losing your brand’s soul, this conversation is a blueprint.Guest: Tyler Porter Founder and CEO of Porter Pro Media - https://www.porterpromedia.com/Hosts: Morgan Peterson & Jason GriderCTA: Want to live where the fun happens? Browse homes and connect with the Grider & Peterson Team at EastIdahoHouses.com.00:00⁠ – Welcome Tyler Porter! ⁠06:15⁠ – From 2 people to 24: hiring for drive, letting go of control ⁠12:40⁠ – Unique builds (Buuna shower set, Beretta shoot) & solving creative constraints ⁠20:05⁠ – Culture at different stages: vision/mission resets and who they work with⁠27:10⁠ – Strategy first: personas, pain points, and content that actually resonates ⁠34:25⁠ – Channels that scale: social, streaming/CTV, search, and when to test/shift ⁠41:50⁠ – Focus on authenticityConnect with us! We would love to hear from you! Website: https://www.eastidahohouses.com/connectFollow Us: Instagram: https://instagram.com/griderpetersonrealestateFacebook: https://facebook.com/GriderPetersonYoutube: https://youtube.com/@GriderandPetersonRealEstateTikTok: https://tiktok.com/@griderpetersonrealestateX: https://x.com/GriderPetersonListen to The Success Blueprint: Apple: https://podcasts.apple.com/us/podcast/the-success-blueprint-with-the-grider-and-peterson-team/id1831318703Youtube: https://www.youtube.com/@GriderandPetersonRealEstateAmazon: https://music.amazon.com.mx/podcasts/911c1355-b2c4-4289-b739-15c8e0cac3d8/the-success-blueprint-with-the-grider-and-peterson-teamSpotify: https://open.spotify.com/show/2TMqrct5zfUm2AOluyfjPa?si=416134195c944700

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